James "Jim" Ferguson is an SEO Manager for APAC at lululemon, bringing expertise in technical and enterprise SEO. Previously, they co-founded TravelByU and worked as an Online Marketing Manager at HotelsCombined.com. From 2008 to 2018, Jim operated as a freelance SEO consultant, assisting SMEs and start-ups, while also gaining experience in various roles, including Head of SEO and Senior SEO Specialist at Optimising. Jim holds a Bachelor of Business in Marketing from the University of Newcastle, earned between 2002 and 2006.
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