Jessie Long

Jessie Long is an accomplished professional with extensive experience in brand management and marketing, currently serving as Senior Manager of Global Brand Management + Operations at lululemon since March 2014. In this role, Jessie leads the core brand strategy, ensuring that lululemon's brand purpose is central to its operations and successfully launched the new bodywear category, generating significant brand engagement and positive sentiment. Previous positions at lululemon include Senior Brand Manager, where Jessie developed key brand campaigns and strategies, and Manager of Brand Planning, contributing to the brand’s first campaign, "This is Yoga." Prior to lululemon, Jessie served as CEO of Tourism Penticton, where strategic initiatives increased brand awareness and bookings for the region. Jessie began a career in public relations at Think. Marketing Inc as Director of Public Relations & Client Services and at Trigger as Account Manager. Jessie holds a Communications Degree in Public Relations from Mount Royal University.