Liz Li is an accomplished professional in ecommerce and digital analytics with extensive experience in leading online business strategies for renowned companies. Currently serving as the EC Business Analytics Senior Manager at lululemon since February 2025, Liz previously held positions as EC Manager at The Estée Lauder Companies Inc. and Head of Ecommerce for 百胜中国, where responsibilities included overseeing the total online business of the coffee brand Lavazza. Previous roles at LVMH Perfumes & Cosmetics involved managing ecommerce operations and digital analytics projects, along with foundational roles in digital data analytics within the LVMH group. Liz began a career in marketing with experiences at L'Oréal and Henkel, holds a Master's degree in Luxury Marketing Management from EDHEC Business School, and has built a strong expertise in digital transformation and market intelligence in the luxury and beauty sectors.
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