Marcelo C.

Marcelo C. is an Analytics and Marketing Technology Manager with 24 years of experience in driving online strategies. They have held significant roles at lululemon, where they currently oversee global data collection operations and manage third-party vendor ecosystems. Previously, Marcelo led teams in analytics and data collection during critical business growth periods, including the 2020 pandemic surge. Their career also includes positions at RAPP, iProspect, Isobar, and Gauge, where they contributed to digital strategies for top brands. Marcelo holds a Bachelor's degree from Universidade do Vale do Paraíba and has pursued further specialization at BSP - Business School São Paulo.