Heidi Crane

Heidi Crane is a seasoned financial executive with extensive experience in various industries, focusing on growth strategy and operational efficiency. Currently serving as the Fractional Chief Financial Officer at Lulus since October 2025, Heidi leads financial initiatives for a luxury fashion brand. As a Principal Consultant at Uplevel Finance, Heidi provides advisory and CFO services to small and medium-sized organizations. Previous roles include CFO and COO at FightCamp, CFO at BH Cosmetics, CFO at Surf Air, and CFO/COO at TechStyle Fashion Group, among others. With an MBA from UCLA Anderson School of Management and a BSBA from California State University, Long Beach, Heidi has consistently demonstrated a strong ability to drive financial performance and strategic growth across diverse sectors.