Rebecca Reynandez

Rebecca Reynandez has a diverse work experience spanning various roles in marketing and communications. Rebecca began their career as a Marketing Engineer Intern at Emerson Process Management, where they converted training materials into interactive media presentations and created tutorials for Adobe Presenter. Rebecca then worked as a Marketing and Communications Intern at Verité, Inc. and WFCR/WNNZ, where they managed social networking profiles, designed marketing tools, and contributed to website redesigns.

Later, Rebecca established their own website, MakeCollegeReality.com, as the Founder and Webmaster. Rebecca oversaw website layout, maintained social media pages, and utilized search engine optimization tactics. Additionally, they marketed the website through guest blog posts, forums, and networking.

Rebecca then joined Everyday Democracy, initially as a Communications Assistant before progressing to become a Communications Associate and eventually a Communications Manager. In these roles, they managed communications efforts, coordinated events, and contributed to content creation.

Prior to joining Lume Deodorant, Rebecca worked as a Digital Marketing Strategist for Spring Media Strategies, LLC. Rebecca employed creative online strategies to help businesses find the right customers, tailored to their specific needs and data.

At Lume Deodorant, Rebecca held multiple positions, including Marketing Director, Senior Director of Marketing, and Senior Director of Marketing Operations. In these roles, they played a crucial role in bringing new products, packaging, and scents to market. Rebecca worked with attorneys on patents and trademarks, coordinated clinical testing, managed packaging approval processes, and collaborated with various teams to prepare for product launches. Their responsibilities also included digital marketing, such as Facebook ads, Google ads, influencer collaborations, and website updates. Rebecca also oversaw product development, testing, claims validation, and scent innovation, as well as evaluating container options and initiating packaging changes.

Rebecca Reynandez's education history begins in 2004 when they attended St. Catherine University for a brief period. In 2005, they enrolled at Smith College and pursued a Bachelor of Arts degree with a focus on Portuguese-Brazilian Studies and Engineering. Rebecca completed their undergraduate studies in 2009. In 2007 and 2008, Rebecca spent a year studying at Pontifícia Universidade Católica do Rio de Janeiro, although no specific degree or field of study is mentioned.