Lumen Research
Mike Follett is an accomplished professional with extensive experience in planning and leadership roles in the advertising and research sectors. Currently serving as the Chief Executive Officer of Lumen Research since June 2013, Mike specializes in eye-tracking technologies to analyze consumer behavior. Prior to this, Mike was an MBA student at Imperial College London from October 2012 to August 2013 and held various planning positions at DDB India, Tribal DDB, and DDB London. Mike's educational background includes a Master of Business Administration from Imperial College London and a first-class degree in Modern History from the University of Oxford.
Lumen Research
Lumen is a specialist eye tracking research agency based in London, who help optimise advertising across a number of platforms.