Bernice Ebata

Bernice Ebata, MBET, is an accomplished professional with extensive experience in brand strategy, market development, and entrepreneurship. Currently serving as a New Market Development Analyst at Lumerate since July 2023, Bernice also consults on business and brand strategy for BrandBloom Digital. Previous roles include co-founding Tulay, a virtual insurance brokerage for international students in Canada, and working as a Marketing Specialist at Yuko AI, where market research and product awareness campaigns were key responsibilities. Bernice founded Sarabi Media Co. and significantly enhanced its online presence while holding various positions across organizations such as Yellow Pages and Gap. Educational qualifications include a Bachelor's Degree in Marketing from The University of British Columbia and a Master's Degree in Business, Entrepreneurship, and Technology from the University of Waterloo.