Susie Hedrick

Susie Hedrick is the Group President at Lumine Group, a position held since March 2025, overseeing a global portfolio of 15 communications and media software businesses, including WideOrbit. Prior to this role, Susie served as Chief Executive Officer, as well as President and Managing Director at WideOrbit from February 2023 to August 2025, leading a company renowned for premium broadcast and digital advertising technology that manages $37 billion in advertising revenue. Susie's previous experience includes serving as Chief Executive Officer and President and Chief Operating Officer at vCreative from February 2019 to February 2023, a prominent SAAS software company in media workflow solutions. Additionally, Susie held various sales and management positions at WideOrbit and Marketron, beginning in February 2014. Education includes a Bachelor of Arts in Communications from the University of Washington.