Antoine de la Celle

Antoine de LA CELLE is an experienced executive currently serving as the COO of Lunii since April 2021, where the focus is on fostering children's creativity and imagination through an innovative storytelling device. Prior to Lunii, Antoine held the position of Managing Director at Dorel Juvenile from 2008 to 2019, leading the Mexican subsidiary and managing all facets of the business, including P&L responsibilities, sales, marketing, and operations. Other key roles include Entrepreneurial Project involvement in Silver Economy at DOMidéal, and various strategic marketing positions at Dorel France, DIM, Sara Lee, and Henkel, demonstrating a strong background in brand management and marketing strategy across multiple sectors. Antoine holds a degree in Marketing from ESCP Business School, completed in 2001.