LURE
Sampo Hänninen is a seasoned creative professional with extensive experience in leading and managing creative projects across various roles. Currently serving as Creative Lead at Lure Agency since February 2025, Sampo is responsible for concepting, ideation, design, and production for diverse clients. Prior to this, Sampo held the position of Senior Creative at LIQID, focusing on brand identity refresh, campaign concepts, and performance marketing. As Creative Lead at SEK from October 2021 to June 2024, Sampo led creative efforts for the Finnair account and served as Senior Creative for the Paulig Juhla Mokka coffee account. Sampo's career includes significant roles such as Creative Director at FOUNDRY Berlin | Zurich, Senior Art Director at Heimat Werbeagentur GmbH, and various Art Director positions at VCCP, Plantage Berlin, SelectNY Berlin, and W.Steinmann. Sampo began as a Junior Art Director at hasan & partners after obtaining a BA in graphic design from Taideteollinen korkeakoulu - Konstindustriella högskolan in 2002.
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LURE
LURE / Business Solution Agency LURE is a business solution agency that specializes in solving complex problems by combining business insights with brand storytelling, activated across all channels. Our expertise lies in identifying audience insights and creating bespoke, strategically-driven creative content. We provide audience insights, integrated communication strategies, unique creative and full-service production, offering tailor-made solutions to suit the unique needs of each individual client. Since our founding in 2016, our senior-level, business-minded, and agile specialists have worked closely with clients to develop custom solutions for achieving their business objectives. We never offer off-the-shelf ideas, but instead, develop tailor-made solutions to suit the needs of each individual client. Our unique approach has helped major brands such as Coca-Cola, E.ON, Johnson & Johnson, as well as many smaller brands, outperform their goals and grow their brands. LURE has been recognized with Gold and Silver at the Best Agency Awards, as well as the prestigious Effie and Webby awards. Some of the brands we have worked with include Coca-Cola, E.ON, ASICS, Johnson & Johnson, and Carlsberg. Drop us a line to find out more how LURE can help your brand achieve success by providing personalized, strategic solutions.