Hailey Hoffman

Hailey Hoffman is an experienced data analyst and strategist currently working at Principal Financial Group, where responsibilities include consolidating email dashboards and conducting tagging audits for website performance analysis. Previous roles include a Digital Analytics Intern, where Hailey created dataflows and utilized SQL and PowerBI, and a Data Analytics Intern at Lutheran Church of Hope, focusing on social media trends and course survey analysis. Hailey also served as a Graduate Research Assistant at the University of Iowa, developing network visualizations and geocoding data. Holding a Master of Science in Business Analytics from the University of Iowa and a Bachelor of Science in Computer Science from Drake University, Hailey combines technical skills with practical experience in data-driven decision-making.