Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators.

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Lux Research

Mark South is the current Chief Marketing Officer at [Lux Research](/org/lux-research). Prior to this, they worked as a Senior Consultant at IBM Business Consulting Services from October 2002 to December 2005. Mark was also seconded to Chip & PIN Ltd during this time to lead the development and execution of the UK-wide communications and stakeholder management plan for the UK launch of Chip and PIN payment technology. In September 2007, they joined PwC as Marketing Effectiveness Practice Leader and was responsible for consulting team leadership, business development, new product development and client delivery. Mark left PwC in March 2013 and joined [Ogilvy](/org/oglivy) as EMEA Leader (OgilvyRED) & Group Board in April 2013. Mark left [Ogilvy](/org/oglivy) in August 2014 and joined [PA Consulting](/org/pa-consulting) as Principal Consultant (Strategy & Marketing) in April 2005.

Mark South has a BA(Hons) in Business Economics from [Durham University](/org/durham-university). Mark also has a degree in Mathematics, Business Studies, Geography, and German from Trent College.

Mark South reports to Frank Brilliant, CEO. They are on a team with Michael Holman - SVP, Group Director - Manufacturing & Materials, Samhitha Udupa - VP, Product Operations, and Marisa Kopec - President & Chief Research Officer.

Mark South

Scott Wilson is the Chief Financial Officer at Lux Research and is responsible for the company’s financial function including planning and analysis, accounting, tax, treasury, and business finance operations.

Scott has over 15 years of financial and operational experience with both public and private global technology companies. Prior to Lux, he was the Vice President of Finance at LogicManager, a software-as-a-service company focused on enterprise risk management. Scott helped lead the Company through exponential growth and oversaw its first international expansions. Prior to that Scott was the Corporate Controller at QuickBase, a low code development platform that sold to Vista Equity Partners for > $1 billion valuation. Prior to QuickBase, he held roles at Amazon, Backstage LLC, and Nuance Communications.

Scott received his Bachelor’s Degree in Accounting from Ithaca College and his Master’s Degree in Accounting from Northeastern University. He also holds his CPA license in Massachusetts.

Scott Wilson

Arij is a Senior Vice President at Lux and leads the energy research team. Arij and his team provide strategic insights in the rapidly changing landscape of energy supply to mobility, residences, and industry

Prior to joining Lux Research, Arij worked for Shell and TNO, the public research and technology organization of The Netherlands. At Shell, he conducted research into process safety and combustion. At TNO he worked on a variety of topics including food preservation, emission reduction and biomass conversion. His last position there was innovation director for the chemical industry, P&L responsible for TNO's entire project portfolio for the chemical industry and liaising with the Dutch and EU governments on innovation policy. 

Arij holds an M.Sc. degree in mechanical engineering from Twente University and a Ph.D. from Eindhoven University.

Arij Van Berkel

Samhitha is the VP of Product Operations at Lux. Her contributions in advisory projects have facilitated commercialization of technologies in advanced building materials, nanomaterials manufacturing processes, building-integrated photovoltaics, novel drug-delivery technologies, and nano-catalysts, to name a few. Prior to her consulting work at Lux Research, Samhitha was a major contributor to the Biosciences Intelligence team, where she has conducted extensive primary and secondary research in biofuels, biomaterials, targeted delivery, synthetic biology, and other areas of emerging biosciences.

Samhitha joined the Lux Research team from University of Pennsylvania where she co-designed a diagnostic instrument that measures torque and range-of-motion of rotator cuff muscles in patients suffering from chronic shoulder pain (patent pending).

Samhitha holds a B.S. in Bioengineering from the University of Pennsylvania.

Samhitha Udupa

Heidi Cullen is Lux’s Senior Vice President of Customer Success and Program Management. Heidi has over 20+ years of experience as a Global Customer Operations leader driving scale, growth, and evolving customer teams to deliver best-in-class services and enabling customers to realize the value in their products and solutions.

Before joining Lux, Cullen held executive positions with Wolters Kluwer for over 16 years, driving exponential growth and scaling customer operation teams globally. Most recently as Vice President of Transformation, leading large complex transformational initiatives and acquisition integrations and Vice President of Global Customer Experience and Integration Services, growing the global customer teams to support a $700+M business.

Prior to Wolters Kluwer, she managed Regional Operations for PCF, Inc., a leading outsource provider for contact center services, distribution, and logistics support for clients such as the Boston Globe, New York Times, and Wall Street Journal and additional positions with Ascential Software and Art Technology Group.

Heidi received her Bachelor of Science degree from Northeastern University.

Heidi Cullen

Michael Holman is SVP and Group Director for Manufacturing and Materials at Lux Research, leading a team of analysts and consultants who help clients, primarily large global corporations, with new opportunities in emerging technology areas from 3D printing to advanced materials to the circular economy.

He has been with Lux since 2005, shortly after the company was founded, and held a variety of positions in research, consulting, and client service. Michael earned his Ph.D. in Chemistry from Columbia University, where he worked at Columbia’s Nanoscale Science and Engineering Center. He also holds a B.A. in Chemistry and Philosophy from Rice University.

Michael Holman

Marisa is Lux’s President & Chief Research Officer. She is responsible for Lux Research’s syndicated research and consulting services as well as new product development and product management.

Marisa is a seasoned market research leader with 30+ years of experience. She served as the Senior Vice President of Research Product Management at Forrester. She was commercially responsible for the SiriusDecisions product line and successfully led a new go-to-market strategy for Forrester, following its acquisition of SiriusDecisions in 2019.

Before Forrester, she was Head of Product and Innovation at SiriusDecisions and an executive team member that grew the start-up research and advisory firm into a $100M business. She was responsible for designing and implementing the organization’s product management processes and governance. Also, Marisa transformed SiriusDecisions’ product strategy and go-to-market architecture while leading the digital transformation of the company’s intellectual property origination and delivery.

Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom business unit. She also ran global marketing at Gartner and served as the Chief Privacy Officer. In addition to her managerial experience at market research organizations, Marisa is known for her innovative and industry-recognized methodologies (e.g., The SiriusDecisions PMM model, Messaging Nautilus, and Buyer Persona Framework) that have been widely operationalized across B2B organizations today.

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