Srocha Zbinden

Srocha Zbinden is the current Country Manager for Luxasia Pte Ltd in Thailand. Srocha has been in this position for 2 years and 11 months. Prior to this, they were the Commercial Director for Triumph International for 4 years and 3 months. In this role, they were responsible for the short and medium-term business plans, the distribution and merchandising strategy, and the annual budget planning and corporate KPIs. Srocha also oversaw the total retail operation, visual merchandising, and the planning and implementation of marketing strategy. Before that, they were the President of SF Development Co., Ltd. for 1 year. In this role, they were responsible for the short and medium-term business development strategy and property planning, as well as the annual budget planning and corporate KPIs. Srocha also oversaw the total operation of the shopping center, including leasing, marketing, finance, and HR. Prior to that, they were the Assistant Business Development Manager for Index Creative Village for 1 year and 2 months.

Each Country Manager is responsible for their own country's business development and operations. Srocha Zbinden works with their colleagues to ensure smooth communication and collaboration between the countries.