Björn V. is the Chief Executive Officer of Luxplus, leading growth in the beauty e-commerce space and focusing on customer delight. They bring over 22 years of experience in e-commerce, general management, strategy, and people development, with leadership roles at Douglas (Senior Vice President E-Commerce, 2020–2024; Executive Vice President Group E-Commerce, 2024–2025), Amazon (Head of Vendor Management Media, 2014–2017), and Expedia Group (Senior Director, Market Management GSA & Nordics, 2019–2020). They also worked at Egmont (Executive Project Manager, 2006–2009) and Bertelsmann (Assistant to Executive Board, 2003–2004) and worked across three continents.
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