Hui Cheng

Hui Cheng is an experienced professional in the fashion industry, currently serving as an Associate at Balmain since June 2023. Additionally, Hui has been a fashion blogger on the Little Red Book app since September 2020, amassing 16K followers and 130K likes by focusing on sustainable fashion content. Previous roles include Fashion PR at DYELOG PR from August 2021 to December 2022, Sales Assistant at Balenciaga from March to November 2022, and Retail Manager at Inditex from June 2018 to June 2019, where responsibilities included developing sales plans. Hui holds a Master of Arts degree in International Fashion Marketing from Regent's University London, earned between 2020 and 2021.