Noorin Virani

Noorin Virani, currently serving as Group Director of Data & Insights at LVMH since June 2022, has extensive experience in customer relationship management (CRM). Prior roles include Global CRM Director and Senior CRM Manager at L'Oréal, overseeing CRM strategies to enhance customer interactions and drive business growth. Prior to L'Oréal, Noorin held positions at John Lewis as CRM Manager, Harvey Nichols as Group CRM Manager, and Astley Clarke as Head of CRM and Retention Marketing. Additional experience includes roles at EMI Music, Visit London, Video Networks Ltd, and IPC Media, focusing on customer insights, engagement strategies, and marketing campaigns. Noorin holds a BSc (Hons) in Management with Japanese from Royal Holloway, University of London, and has completed executive education programs at Stanford University and the University of Oxford.