Sojean Son

Sojean Son is an experienced corporate strategist and brand manager with a significant tenure at LVMH since July 2014, focusing on brand development and business innovation. Prior to this role, Sojean served as a Senior Brand Manager at Samsung Electronics from March 2012 to May 2014, where responsibilities included corporate branding strategy and global brand campaigns. Earlier roles at Samsung Electronics included Brand Manager and Launching Manager, where Sojean led initiatives to enhance brand positioning and market introduction of premium products. Sojean holds an MBA from IMD and a BS in Business Administration from Sogang University, with additional studies at Harvard University Extension School.