Marketing Mary

The Chief Marketing Officer is responsible for GETTING the business by coordinating marketing efforts.

They understand our product offering

They know who our competitors are

THey know who our audience is

They are in charge of the content that is produced

THey are in charge of the social media outreach of said content

THey are in charge of the lead generation attached to the content

THey are in charge of the email sequences that nurture the prospect

**THey are ultimately in charge of the SUCCESS of these efforts**