LWC Drinks
Calum Russell currently serves as the Brand Activation Manager at LWC Drinks since June 2022. Previously, Calum held the position of Deputy Manager at Revolución de Cuba from April 2018 to June 2022. Prior to that, Calum gained extensive experience at Revolution Bars Group PLC, where responsibilities included Deputy Manager, Assistant Manager, and Supervisor from February 2012 to June 2022. Calum is an alumnus of Trinity Academy Edinburgh.
LWC Drinks
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LWC is the largest independent wholesaler of beers, wines and spirits in the UK. Established in 1979, LWC has grown from a small start up to the "fastest growing privately owned drinks company in the UK". With over 7,000 different product lines and over 6,000 on trade customers, LWC provides the broadest range and greatest service available in the UK drinks industry. We provide fantastic support services which enables our customers to not only maximize their sales, but also provide their customers with a higher quality experience. This is possible due to our team of over 100 dedicated account managers, who can advise you on how to maximize your business potential whilst also eradicating any issues you may face. To find out more about LWC, please visit www.lwc-drinks.co.uk