Jake Hercules is a seasoned Senior User Experience Researcher with extensive experience in leading research initiatives across major tech companies. Currently at Lyft since May 2024, Jake continues to enhance the in-house navigation experience. Previously, at CARIAD, Inc., Jake consulted with teams from Volkswagen, Audi, and Porsche to align vehicle software and UI with U.S. customer needs. Other notable positions include roles at LinkedIn, where Jake addressed usability concerns for mobile UI redesigns, and earlier contributions to Lyft, Twitter, and Volkswagen Group, focusing on user empathy and interface design. Jake holds a Bachelor's degree in Computer Science from the University of California, Santa Cruz, and a Master's degree in Human Factors/Ergonomics from San José State University.
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