Rebekah McNutt

Performance Marketing Manager at Lyka Pet Food

Rebekah McNutt has a diverse work experience in the field of digital marketing and design. Rebekah began their career as a Peer Tutor at Otago Polytechnic, providing one-on-one support to Creative Studies and Communication Design students. Rebekah then worked as a Customer Service Assistant at Uniprint, where they carried out printing and pre-press tasks.

Moving on, Rebekah joined the University of Otago as a Research Assistant for an academic poetry project. Rebekah created a film that was showcased at the Association for Consumer Research Conference and received an award.

Rebekah later established their own freelance design business called Rebekah McNutt Design, where they provided design services to various clients.

In 2014, Rebekah joined Sol Pharmacy as a Marketing Officer, responsible for managing both online and offline marketing efforts. Their responsibilities included social media marketing, SEO, newsletters, web design, and photography.

Following their role at Sol Pharmacy, Rebekah worked at Firebrand - Design, Web, and Marketing. Rebekah initially served as a Designer and Marketing Executive, gaining extensive experience in graphic and digital design, branding, and marketing implementation. Rebekah then progressed to become a Marketing Manager, focusing on digital strategy and implementation for clients in the eCommerce and retail sectors.

After their tenure at Firebrand, Rebekah became the Digital Marketing Manager at Third Drawer Down, a role that involved growing the global marketing strategy, overseeing eCommerce platforms, and managing social channels. Rebekah collaborated with external agencies, designers, photographers, and media to meet sales targets.

Continuing their journey, Rebekah joined Bolster Group as a Digital Campaign Manager, where they worked on media planning and implementation across social and search channels. Rebekah also served as a Digital Specialist, ensuring the team utilized ad tech and marketing platforms effectively for client needs.

Most recently, Rebekah has been a Performance Marketing Manager at both Providoor and Lyka, where they manage paid performance channels, develops strategies, and supports partner marketing efforts. Their responsibilities include overseeing paid social channels, search, display, and YouTube, as well as driving creative strategy and asset design.

Overall, Rebekah McNutt's work experience showcases their expertise in digital marketing, design, strategy development, and implementation across various industries.

Rebekah McNutt attended Kavanagh College from 2003 to 2009, where they completed their high school education. Following that, they pursued a Bachelor of Design (Communication) degree in Design and Visual Communications from Otago Polytechnic from 2010 to 2012. In 2013, they attended the University of Otago for a short period, completing a DipGrad in Marketing.

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