Lyko Group AB (publ)
Mikaela Bäckius has extensive experience in marketing and project management. Mikaela currently holds the position of Head of Marketing at LYKO Sweden, where they are responsible for leading marketing initiatives. Prior to this role, they worked as a Strategic Project Manager at LYKO.
Before joining LYKO, Bäckius was an Account Manager at Familjen sthlm. Mikaela also worked as a Digital Marketing Manager at Nobina Sverige AB, where they had overall responsibility for the media plan for local marketing campaigns and managed digital media purchases.
Earlier in their career, Bäckius held various roles at O'Learys Trademark AB, Kia Motors Sweden AB, and SIBA AB. These roles included responsibilities such as digital strategy, project management, marketing coordination, and business development.
Throughout their career, Bäckius has demonstrated strong skills in marketing, project management, and digital media.
From 2008 to 2011, Mikaela Bäckius studied Service Management and obtained a Kandidatexamen degree from Lund University.
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Lyko Group AB (publ)
Lyko Group AB (publ) is a Sweden-based care and beauty company. It offers a range of hair care and beauty products through websites Lyko.se and Lyko.no, as well as through store chain in Sweden and Norway. The Company operates within segments Lyko Online, which comprises e-commerce activities, and Lyko Retail, which includes sales through physical stores. The product range primarily comprises shampoos, styling and makeup products of such brands as Aesop, Maria Akerberg, Peter Thomas Roth, Bumble & Bumble, Oribe, Mason Pearson, Elizabeth Arden Pro and Image, among others. Also, the Company conducts salon activities in its stores as well as under the brand Lyko Concept. The Company's main shareholders comprise Lyko family, as well as Fidelio Capital.