Mikaela Bäckius

Head Of Marketing, Lyko Sweden at Lyko Group AB (publ)

Mikaela Bäckius has extensive experience in marketing and project management. Mikaela currently holds the position of Head of Marketing at LYKO Sweden, where they are responsible for leading marketing initiatives. Prior to this role, they worked as a Strategic Project Manager at LYKO.

Before joining LYKO, Bäckius was an Account Manager at Familjen sthlm. Mikaela also worked as a Digital Marketing Manager at Nobina Sverige AB, where they had overall responsibility for the media plan for local marketing campaigns and managed digital media purchases.

Earlier in their career, Bäckius held various roles at O'Learys Trademark AB, Kia Motors Sweden AB, and SIBA AB. These roles included responsibilities such as digital strategy, project management, marketing coordination, and business development.

Throughout their career, Bäckius has demonstrated strong skills in marketing, project management, and digital media.

From 2008 to 2011, Mikaela Bäckius studied Service Management and obtained a Kandidatexamen degree from Lund University.

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