Rhys Butler

Rhys Butler has extensive experience in eCommerce and digital marketing, currently serving as Senior Head of eCommerce & Digital at Lyle & Scott since September 2022. Previously, Rhys held the position of Commercial Head of Digital & Digital Sales at The Trade Council of Denmark in UK and Ireland from March 2021 to September 2022. Prior roles include Head of Marketing and Digital at ECCO Shoes, where a comprehensive digital strategy resulted in a +5% LFL growth over three years, and Marketing Manager at T.M.Lewin. Rhys's earlier career includes significant marketing roles at Puma Group and Charge E-Bikes. Rhys holds a CIM Certificate in Professional Marketing and a BA (Hons) and MSc in International Finance from Loughborough University.