Clare MacEr

Clare Macer has significant work experience in marketing and membership management. Clare is currently the Head of Membership at LYMA, where they are responsible for defining and delivering the membership, retention, and CRM strategy. Prior to this, they worked at the National Trust as a Member Engagement Manager and Loyalty Marketing Manager, where they developed and implemented membership engagement plans and omnichannel CRM supporter journey communications. Clare also worked at Ripple Marketing Ltd as a Director, where they focused on providing marketing services to smaller agencies and companies. Additionally, Clare has experience in strategic planning, proposition management, and channel marketing at EHS 4D and Vodafone Ltd. Clare held various roles at Vodafone, including Senior Manager Business Customer Retention, SME Segment Marketing Manager, Senior Channel Marketing Manager, and Channel Planning Manager. Clare is skilled in developing customer insight, managing budgets, and delivering successful marketing campaigns.

Clare Macer attended the Kings School Macclesfield from 1989 to 1991, where they pursued A' Levels in Business Studies, Computer Studies, and Biology. Clare then went on to The University of Huddersfield and obtained a BA (Hons) degree in Marketing from 1991 to 1995. Additionally, Clare achieved Chartered Status in Marketing from CIM | The Chartered Institute of Marketing. Clare pursued further education at The University of Huddersfield, earning a second BA (Hons) degree in Marketing. Clare Macer also received GCSE's, including Math's, during their time at Marple Hall High School. Their field of study in GCSE's included English & German.