Raquel Serrano

Senior Web Analyst &cro at LYNX

Raquel Serrano is a seasoned digital analytics professional with extensive experience in web analytics, conversion rate optimization (CRO), and e-commerce management. Currently serving as a Senior Web Analyst and CRO at LYNX, Raquel has implemented Google Analytics 4 across multiple websites and standardized naming conventions for event tracking. Previously at Philips, Raquel held the role of Europe B2B E-commerce Activation Manager & CRO, focusing on direct-to-business (D2B) executions and customer engagement strategies. Raquel's background includes digital consultancy roles at various companies, such as Making Science and Click&GoHolidays, with expertise in audience segmentation, content personalization, and A/B testing. Raquel's educational credentials include a Master's in Web Analytics and several specialized courses in digital marketing and programmatic advertising.

Location

Amsterdam, Netherlands

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LYNX

Invest online like a professional; that is what LYNX stands for - since 2006. As one of the leading online brokers in Europe, LYNX offers more than just low fees. With our extensive services, we'll help you become more successful on the stock market. With us, you can always rely on the latest technologies and software solutions: an award-winning trading platform with convenient analysis tools and modern Trading Apps for executing your investment ideas. Trade all major financial instruments with just one brokerage account and enjoy personalized service from our qualified account managers. With an investment account through online broker LYNX, you will find the best total package for the serious and active investor. We only have one goal: the success of our clients.