Bobby Mehta

Bobby Mehta is currently serving as the Head of Marketing Analytics at Lyra Health since April 2021. Prior to this role, Bobby held the position of Senior Manager, Performance and Optimization at Ancestry from 2016 to December 2020. With a background in mechanical engineering from the University of California, Berkeley and UCLA, Bobby has held various positions in analytics and business intelligence across companies like AKQA, Startups, CBS Interactive, and Accenture. Bobby's expertise lies in delivering data-driven insights, forecasting global business performance, and managing digital marketing performance across different channels.