Erin Kirkpatrick

Erin Kirkpatrick is an accomplished marketing leader with extensive experience in the healthcare sector. Currently serving as Senior Director of Customer Marketing at Lyra Health since April 2023, Erin oversees a team of 20 in member marketing, product marketing, advocacy, and growth marketing. Prior to this role, Erin was Head of Marketing at Pine Park Health, focusing on brand strategy and marketing initiatives to enhance patient care for seniors. As Vice President of Marketing at Carrum Health, Erin managed marketing for a two-sided healthcare marketplace and established foundational B2B and B2B2C strategies for an early-stage digital health startup. Erin's tenure at One Medical involved senior management roles where strategies contributed to significant member growth and the company's IPO in January 2020. Erin's career includes roles at Rebel Professional, the U.S. Department of Energy, and Rodan + Fields, complemented by a BA in Communication from the University of Southern California.