Tolga Egemen

Tolga Egemen is a seasoned professional with extensive experience in digital marketing and data analysis, currently serving as the Digital Marketing & Data Team Lead at Lyrebird Studio since April 2023. Prior to this role, Tolga held positions as a Data Analyst at Kompanion, focusing on user behavior modeling, AARRR metrics, and multi-platform campaign performance analysis from June 2022 to April 2023. From February 2019 to June 2022, Tolga was a Senior Strategy Manager at Armut/HomeRun, where management of international growth strategies and monetization initiatives was key. Earlier experience includes positions at The Coca-Cola Company and BBT İçecek, along with a strong academic background consisting of a Master of Science in Strategic Management from Tilburg University and dual Bachelor's degrees in Economics and Business Administration from Koç University.