Amy Churchill

Vice President Marketing & Communications at Lyric

Amy Churchill has a diverse and extensive work experience spanning multiple industries. Amy currently holds the position of Vice President Marketing & Communications at Lyric - Clarity in motion. Prior to that, they were the Senior Director of Marketing & Corporate Communications at the same company.

Before joining Lyric, Amy worked at Highmark Health as a Marketing Strategy Manager, where they were responsible for setting strategic priorities and goals for State Markets. Amy led the Member & Provider Marketing teams and developed integrated marketing plans for outreach, retention, and experience.

Amy also served as the Director of Marketing and Communications at Capital Healthcare Services, where they directed all marketing and communications for the organization's divisions. Amy provided counsel to the CEO and leaders and played a key role in developing marketing strategies. Amy also served as the organizational PR and media lead.

At MedExpress, Amy held multiple positions, including Director of Marketing Communications - Business to Business, Director of Marketing Communications - Employer Health Services, and Manager, Marketing and Communications - Employer Health Services. In these roles, they developed and executed marketing and communication strategies, supervised client engagement materials, led B2B marketing efforts, and designed strategic marketing activities to enhance awareness of the Employer Health Services division.

Amy's earlier work experience includes roles such as Senior Marketing Strategy Manager at UPMC Health Plan, Marketing Project Manager at UPMC WorkPartners, and Digital Marketing Strategist II at UPMC. Amy also worked as a Freelance Writer, Communications Leader, and Project Manager at UPMC Children's Hospital of Pittsburgh.

Prior to their positions at UPMC, Amy was the Director of Marketing & Communications at Achieva, where they presided over all marketing and communications activities. Amy also served as the Director of Communications, Media, and Web Specialist at The Watson Institute, where they were responsible for marketing, communications, and fundraising.

Throughout their career, Amy has demonstrated strong leadership, strategic planning, and communication skills across various industries.

Amy Churchill holds a Bachelor of Arts degree in Communications and Technology from Duquesne University, obtained from 1997 to 1999. Amy also holds a Master of Business degree in Nonprofit Management from Robert Morris University, obtained from 2007 to 2009. In addition, they have acquired two certificates from Cornell University, one in Marketing Strategy in 2017 and another in Data-Driven Marketing in 2018.

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