Daniel Safe

Daniel Safe is a seasoned finance professional currently serving as Senior Finance Manager at Lyst since January 2024. Prior experience includes working as Senior Finance Manager - Group at Mountain Warehouse from June 2023 to December 2023 and holding roles as Financial Controller and Group Finance Manager at Rapha from November 2018 to June 2023, where responsibilities encompassed statutory reporting, financial compliance, and transaction services. Earlier career highlights include being a Group Financial Accountant at Rapha and Assistant Manager at PKF Littlejohn, where auditing involved UK GAAP and IFRS compliance. Daniel began a career in recruitment as a Recruitment Consultant at IT Talent before moving into finance. Daniel is ACA qualified and holds a Bachelor of Arts in Accounting and Finance from the University of Kent.