Lytica
Michael Collins has a diverse work experience starting from 2008. Michael began their career at GE Energy as a participant in the Commercial Leadership Program (CLP) and later worked as a Sales Force Effectiveness Manager in the Smart Grid division. In 2011, they joined RSA The Security Division of EMC as a Corporate Strategy Analyst. From 2013 to 2015, they worked at Attivio as a Director of Product Marketing. Following that, they joined Tamr Inc. as the Head of Product Marketing & Business Development, where they stayed until 2018. From 2018 to 2022, they served as the Vice President of Marketing at Connectbase. In 2022, they continued their Vice President of Marketing role at EdgeIQ before joining Lytica Inc. as their Vice President of Marketing in December 2022.
Michael Collins completed their Master of Business Administration (MBA) degree from Babson F.W. Olin Graduate School of Business in 2014. From 2004 to 2008, they attended Babson College where they earned a Bachelor's degree in Business Management. In 2006, they briefly studied Business Management at Esade.
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Lytica
Lytica is a supply chain analytics SaaS provider to electronics companies focusing on supply chain cost, security of supply, and compliance.Lytica’s flagship product is Freebenchmarking.com (FBDC); the world’s largest database of true electronic component pricing comprised of real pricing from real customers (no distribution prices, no suppliercolumn pricing, and no aggregated public data). FBDC identifies cost outliers and provides line item detail that allows for immediate action on identified savings of - typically - 6 figures or more.Additional top Lytica offerings include ComponentCostEstimator.com (CCE), and CCE Mobile with instant part pricing and component alternatives using FBDC’s real customer data. The Lytica M&A Synergy Savings Report identifies economies of scale during the ‘pre-merger’ phase and for the ‘post-merger’ integration phase.Lytica’s commitment to innovation prevailed in 2017 with the construction of our Advanced Technology Center (ATC). The focus of the ATC is to build upon Artificial Intelligence (AI) initiatives to enhance customer experience, improve productivity and maximize results. Our team of seasoned electronics professionals have a wealth of experience with top industry companies, reaching beyond Lytica’s successful 14-year history. As industry experts in the electronics supply chain, we are just a click away from helping realize your maximized supply chain opportunities. To discover more visit lytica.com