Emily Burns

Emily Burns has a diverse work experience in the field of analytics and marketing. Emily started their career as a Freelancer in 2006, where they specialized in content development, search optimization, and analytics for various clients.

In 2009, Emily joined Data Conversion Laboratory as a Marketing Coordinator, where they implemented Google Analytics tracking code and recommended site optimizations, resulting in a 50% increase in organic traffic.

From 2010 to 2013, they worked at Practising Law Institute as a Marketing Analyst Manager, leading the web marketing team and integrating data silos. Emily also developed data strategies and collection processes.

In 2013, Emily joined Publicis as a Digital Marketing Analyst and later progressed to Senior Analyst and Associate Director roles. During their tenure, they managed tagging, data strategy, and analytics for major clients, including L'Oreal and Red Lobster. Emily also led award-winning campaigns for Similac and Doctors Without Borders.

Since 2018, Emily has been working at M Booth, where they have held roles such as Senior Director, Vice President, and currently Senior Vice President. Emily'sresponsibilities include strategic analytics, paid media, and data-driven decision making.

Overall, Emily Burns has demonstrated expertise in analytics, CRM, data strategy, and marketing activation throughout their career.

Emily Burns has a BA in Sociology from Concordia University.