Michelle Overall

Michelle Overall has a diverse background in entertainment marketing and partnerships. Michelle currently works as the SVP of Entertainment Marketing & Partnerships at M Booth, where they lead the agency's Strategic Partnerships and Entertainment Marketing team. Their responsibilities include building strategic partnerships for the agency's consumer clients, focusing on entertainment, influencer, licensing, sports, and brand partnerships. Michelle has worked on various projects such as social campaigns for Tinder's International Women's Day, back-to-school initiatives for Burlington and AdoptAClassroom.org, and the launch of King Digital Bubble Witch, among others. Michelle also provides thought leadership on entertainment marketing and partnerships.

Prior to M Booth, Michelle held the position of SVP - Talent, Licensing & Casting at Grey Group from 2015 to 2017. Before that, they worked as an Entertainment Marketer at starpower LLC from 2010 to 2015, where they worked on connecting brands with entertainment, sport, and music content. Michelle also has experience as the Vice President of Entertainment Marketing at Manning, Selvage & Lee from 2008 to 2010, where they drove business and integrated partnership opportunities for clients in various industries.

Michelle began their career at Ketchum as the Director of Talent Negotiations in the Entertainment Marketing department from 2000 to 2007, where they established the talent negotiation department and managed PR teams and clients on program budgets. Prior to that, Michelle worked as an Executive Assistant at William Morris Agency from 1998 to 2000, where they provided support to the Senior Vice President of the Celebrity Endorsements and Sponsorships group.

Overall, Michelle Overall has a strong background in entertainment marketing, partnerships, talent negotiations, and brand collaborations.

Michelle Overall earned a Bachelor of Arts (B.A.) degree from Georgia State University from 1995 to 1997, with a focus on Marketing, Journalism, and Public Relations.