Paul J. Lavrakas

Dr. Paul Lavrakas is a research psychologist, and currently is serving as a methodological research consultant for several universities, companies, and government agencies. He was a tenured Professor of Journalism and Communication Studies at Northwestern University (1978-1996) and Ohio State University (1996-2000), and was the founding faculty director of the Northwestern University Survey Lab (1982-1996) and the OSU Center for Survey Research (1996-2000). From 2000-2007 he was Vice President and chief methodologist for Nielsen Media Research. Dr. Lavrakas is the co-editor for Advances in Telephone Survey Methodology (Wiley, 2008) and editor of the Encyclopedia of Survey Research Methods (Sage, 2008). He also is the sole/lead author of several books, chapters, and AAPOR Task Force reports on telephone survey methods. He co-authored the book, Applied Qualitative Research, with M. Roller (Guilford, 2015). He served the American Association for Public Opinion Research (AAPOR) as its President in 2012-2013. Dr. Lavrakas was the co-recipient of the AAPOR 2003 Innovator’s Award for his work on the standardization of survey response rate calculations.