Karla Hayward

VP, Insights & Integration at M5 Marketing Communications Inc.

Karla Hayward is a seasoned marketing professional with extensive experience across various sectors. Currently serving as the Vice-President of Insights, Integration, and Digital Marketing at m5 Marketing Communications, Karla drives influential strategies through insights and knowledge sharing. Previous roles include Program Manager for techNL, focusing on bridging the industry talent gap, and Director of Marketing at Destination St. John's, where Karla developed comprehensive marketing strategies. Other notable positions include Director of Marketing at MAX Arts, Athletics, Wellness, and several leadership roles at m5 Marketing Communications, where responsibilities ranged from strategic planning to content marketing. Karla also initiated community-centric projects aimed at addressing social issues, such as Mighty Girls Day and Project Grow. Educational credentials include a Master Certificate in Internet Marketing from the University of San Francisco and certifications from the Digital Marketing Institute and the American Marketing Association.

Location

St. John's, Canada

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M5 Marketing Communications Inc.

Founded in 1981, m5 marketing communications has grown into one of Atlantic Canada's largest agencies serving clients as diverse as General Motors, New Brunswick Tourism and Parks, Casino Nova Scotia, Hollywood Slots at Bangor, Air Canada Jazz, Atlantic Canada Credit Unions, the University of New Brunswick and more. m5 employs over 100 professionals and has offices in St. John's, Halifax and Moncton. As a full service marketing and communications agency we offer direct account servicing, creative and audio-visual production to clients at each of our three m5 locations. m5 is obsessed with getting results - always doing more than was asked, always giving more than was expected and always producing more than was hoped for. The real rewards are the great results we’ve obtained for our clients. Please call to learn more about our agency, the work we do and the opportunities to meet your internal and external communication needs. Thank you.


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Headquarters

St. John'S, Canada

Employees

201-500

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