Karla Hayward

Karla Hayward is a seasoned marketing professional with extensive experience across various sectors. Currently serving as the Vice-President of Insights, Integration, and Digital Marketing at m5 Marketing Communications, Karla drives influential strategies through insights and knowledge sharing. Previous roles include Program Manager for techNL, focusing on bridging the industry talent gap, and Director of Marketing at Destination St. John's, where Karla developed comprehensive marketing strategies. Other notable positions include Director of Marketing at MAX Arts, Athletics, Wellness, and several leadership roles at m5 Marketing Communications, where responsibilities ranged from strategic planning to content marketing. Karla also initiated community-centric projects aimed at addressing social issues, such as Mighty Girls Day and Project Grow. Educational credentials include a Master Certificate in Internet Marketing from the University of San Francisco and certifications from the Digital Marketing Institute and the American Marketing Association.