MAAS Platform
Palash Agarwal currently serves as the Director of Growth for mDSP at Affle since October 2020, focusing on market entry strategies in India. Prior to this role, Palash held multiple positions at MAAS, including Director and Associate Director of Account Management, where responsibilities revolved around enhancing mobile advertising through a unified audience platform. Before joining Affle, Palash was the Head of Client Services for InMobi in Southeast Asia and Indonesia, overseeing revenue generation across various advertising channels. Additional experience includes roles at The Parthenon Group, contributing to growth strategies and due diligence across international markets, and internship experiences with the Planning Commission of India, Biocon, and the University of Calabria. Palash holds a degree from the Indian Institute of Technology, Delhi.
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MAAS Platform
Acquiring users effectively is rooted in using the right intelligence. MAAS Platform is an intelligence-driven unified platform that empowers advertisers to Acquire, Optimize, and Convert under one dashboard. The platform’s intuitive intelligence layer revolutionizes acquisition efforts by offering actionable insights on campaigns, channels, and audiences, to help businesses make smarter decisions that impact full-funnel growth.