Sonia Huerta

Sonia Huerta has a diverse range of work experience, starting with their current position as the Head of Customer Success at Mabrian since November 2020. Prior to this, they worked at THR - International Tourism Consultants for over 11 years, where they held the role of Gerente. Sonia'sresponsibilities at THR included managing sales, projects, budgets, profitability, and teams. Before joining THR, Sonia worked at FAMOSA as the Head of the Development & Sales Planning Department, where they focused on professionalizing the sales organization and processes. Additionally, they were responsible for leading and managing the sales force. Earlier in their career, Sonia gained experience as a Senior Business Consultant at Cap Gemini Ernst & Young, specializing in strategy, business, and change management. Sonia'sexpertise was primarily focused on optimizing sales and marketing processes, with a particular emphasis on the FMCG sector.

Sonia Huerta completed their education with a Bachelor's degree in Business Management, with a focus on Marketing/Marketing Management, from the University of Glasgow between 1993 and 1997. Following that, they pursued a Master's degree in International Marketing from the University of Strathclyde, between 1997 and 1998. Later on, in 2009 and 2010, Sonia attended EADA Business School, where they completed a program called Executive en Dirección Comercial y de Ventas, specifically focused on Sales.