Raisa Räisänen

Raisa Räisänen is an accomplished marketing professional with extensive experience in the fashion and e-commerce sectors. Currently serving as Chief Marketing Officer at Macade Golf and Board Member at Kalevala Koru Oy, Raisa has held significant roles in various companies, including Sales & Marketing Director at eEquity and Chief Marketing Officer at IDEAL OF SWEDEN, where substantial revenue growth was achieved. With expertise in performance marketing, influencer campaigns, and team leadership, Raisa has managed teams of up to 70 people and driven strategic marketing initiatives across multiple channels. Academic qualifications include an M.Sc in Economics and Business Administration from Turku School of Economics and a Master of Arts in Fashion Sciences from Stockholm University, complemented by international business studies at the University of California, Berkeley.