Isabela Luz

Isabela Luz is a Search Analyst at MindgruveMacarta since July 2022, responsible for campaign strategy, monitoring KPIs, managing marketplace investments, campaign setup, and optimization. Previously held a Business Development role at the same company, focusing on client investments, KPI adjustments, service presentations, media planning, and campaign monitoring on platforms like Amazon. Prior experience includes strategic planning and competitor analysis at SA365, media assistance at Cadastra for Lojas Renner, and various administrative roles at Ecrel Assessoria Empresarial. Isabela's career began as a salesperson at Adidas and a customer service operator at Laboratório Mello. Isabela holds a Bachelor's degree in Advertising and Propaganda from FAPCOM, completed in 2022.