Advertising and Media

The Advertising and Media team at Macarta specializes in developing and executing targeted advertising strategies across various digital platforms to drive brand visibility and sales growth. This includes managing search and programmatic advertising campaigns, optimizing paid search efforts, and leveraging business intelligence to enhance ad performance on marketplace giants like Amazon, Walmart, and Mercado Libre. Through coordinated efforts in media buying, audience targeting, and performance analysis, the team ensures brands achieve high-impact, cost-effective advertising outcomes.