Avi Ben Haroush

Avi Ben Haroush has extensive experience in digital transformation and product management, currently serving as the Business Applications Manager and Product Lead at Maccabi Health Care Services since October 2016. In this role, Avi oversees key products including Customer Engagement Apps, Digital Platforms, and CRM systems, while managing product budgets and planning. Previously, Avi worked as Development Team Lead, managing product teams and defining digital platforms in alignment with business and IT needs. Prior roles include Digital Consultant at Tel Aviv Yafo Municipality, where Avi facilitated the transition to digital processes, and Product Manager for the YESGO App at yes. Avi's career began as a Knowledge Manager in the Israeli Air Force from October 2005 to October 2012.