Liat Brandet-Bar

Liat Brandet-bar is an experienced marketing professional currently serving as the Marketing Manager at Maccabi Dent since January 2019, where strategic formulation and management of marketing initiatives and budget allocation take priority. Previously, as Marketing Director at Etzmaleh from 2015 to 2018, Liat oversaw marketing and business strategy, with a strong focus on PR and digital media. At Unilever, from 2009 to 2015, Liat held various positions including Category Manager for Cereals, where strategic development and innovation were key responsibilities. Liat also worked as Category Director for Soaps under the Dove Superbrand, managing local adaptations of global strategies. Additional experience includes roles at Kapaim Marketing & Production Ltd. as Customer Account Manager and at EL AL Israel Airlines as an airhostess. Educational credentials include a Bachelor's degree from The Hebrew University of Jerusalem and an MBA from The College of Management Academic Studies.