Charlotte Hardy

Digital And Communications Marketing Manager at Macfarlane Group PLC

Charlotte Hardy is an accomplished marketing professional with extensive experience in digital and communications marketing. Currently serving as Digital and Communications Marketing Manager at Macfarlane Packaging since October 2021, Charlotte leads the development and implementation of marketing content strategies to enhance brand awareness and drive customer engagement across various channels. Prior to this role, Charlotte was the Content Marketing Manager at Macfarlane Group and the Marketing Manager at Network Packaging, where strategic marketing initiatives were executed for one of the UK's largest packaging groups. Charlotte's career also includes significant roles at Lloyds Banking Group and HBOS, where marketing campaigns were developed to achieve business objectives. An education in Psychology from the University of Leeds, complemented by a CIM Diploma in Professional Marketing, underpins Charlotte's expertise in the marketing field.

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