Amanda Cole

Amanda (Elam) Cole is currently the Chief Marketing Officer at Bloomreach, a position held since February 2020, and previously served as Chief Marketing Officer at Exponea, which was acquired by Bloomreach in January 2021. With extensive experience in marketing and demand generation, Amanda has also held roles such as Vice President of Demand Generation at Blueshift and VP of Marketing at Basware. In addition to contributions within various organizations, Amanda serves as an Executive Board Member of the MACH Alliance and is actively involved with RevGenius, a community focused on sales and marketing in SaaS. Amanda's career spans over two decades, starting as a Sales and Service Associate at Capital One, with a consistent focus on driving brand growth and innovative marketing strategies across the technology and financial services sectors.