Liam Blackwell has a diverse work experience in the fields of B2B marketing, digital advertising, and data analysis. Liam currently serves as the President of MACH IQ, which combines B2B IQ and MachBizz to offer strategic marketing consultancy and demand generation services. Prior to this, they were the President of B2B IQ, where they focused on ABM digital marketing consultancy and helped clients design and implement customized marketing blueprints.
Liam also worked as an advisor for Orb Intelligence, a B2B software and data company, and played a crucial role in its acquisition by Dun & Bradstreet. Liam served in leadership positions at dentsu international, including the role of Global Chief Digital Officer and President of Carat Enterprise, where they spearheaded the launch of Interprise, a global full-service B2B agency.
Before that, Liam was the Executive Vice President of Sales at The Register, the world's largest enterprise technology news site, where they successfully built and managed the digital sales operation. Liam achieved significant revenue growth through innovations and ethical partnerships. Additionally, they worked as the International New Media Manager at VNU Global Media, an advertising company owned by Nielsen. In this role, they developed the international digital sales network and delivered successful digital strategies to top global B2B clients.
Overall, Liam Blackwell has a proven track record in driving marketing and sales growth through strategic planning, innovative solutions, and extensive industry experience.
Liam Blackwell obtained a Bachelor of Arts (B.A.) degree in Business Organization from Edinburgh Business School, Heriot-Watt University in 2003. Prior to that, they attended Cheadle Hulme School, although no specific degree or field of study information was provided. In 2012, Liam attended Stanford University and studied Technology Entrepreneurship (Venture Lab) for a year. Additionally, Liam obtained ABM Certifications from Demandbase. Liam earned the "ABM Certification: Expert" in April 2018 and also holds the "ABM Certification: Foundations" certification. No specific dates were provided for the Foundations certification.
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