Machine Shop
Lorenzo Errico is an experienced professional in talent management and marketing strategy, currently serving in similar roles at Machine Shop and Bill Silva Management since August 2023, along with an advisory position at 555 Comic since February 2023. Lorenzo has held various impactful positions in the music industry, including as VP of Marketing Operations at Utopia Music, where core marketing operations were enhanced, and as Head of Marketing Operations at Universal Music Group, overseeing a 50-member team and major international campaigns. Previous engagements include significant contributions at Machine Shop with Linkin Park's digital strategy and brand development. Lorenzo holds a Master of Studies in Law (MSL) from USC Gould School of Law and a BS in Business Administration with a focus on marketing and entrepreneurship from Drexel University.
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Machine Shop
Machine Shop is the management company, business arm and branding agency owned by Linkin Park, a two-time Grammy-award winning rock band with sales of over 50 million records worldwide. The evolving interests of Linkin Park members have led to numerous partnerships in art, film, music, fashion and technology. Machine Shop has expanded into the start-up and technology space working with partners from Silicon Valley to Tokyo, and helping them build a bridge to the entertainment industry. The company provides a comprehensive range of marketing services including: branding and identity, direct, digital, promotion, relationship, and influencer marketing. Linkin Park has one of the strongest worldwide fan followings, exhibited by their 62+ million Facebook fans, the highest of any band in the world, in addition to 10+ million YouTube subscribers and over 4 billion views, and 7+ Million friends on Japanese messaging app LINE. Beyond their online presence, Linkin Park is one of the most commercially viable bands in existence, with the most albums sold by a band this century and the most top 10 singles on the Alternative chart of any artist since 2000. info@machineshop.co www.machineshop.co