Lorenzo Errico

Talent Management & Marketing Strategy at Machine Shop

Lorenzo Errico is an experienced professional in talent management and marketing strategy, currently serving in similar roles at Machine Shop and Bill Silva Management since August 2023, along with an advisory position at 555 Comic since February 2023. Lorenzo has held various impactful positions in the music industry, including as VP of Marketing Operations at Utopia Music, where core marketing operations were enhanced, and as Head of Marketing Operations at Universal Music Group, overseeing a 50-member team and major international campaigns. Previous engagements include significant contributions at Machine Shop with Linkin Park's digital strategy and brand development. Lorenzo holds a Master of Studies in Law (MSL) from USC Gould School of Law and a BS in Business Administration with a focus on marketing and entrepreneurship from Drexel University.

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