Adair Todman is an experienced digital content and SEO professional with a robust background in web content management and editing. Currently serving as SEO Content Lead and Digital Content Editor at Macmillan Cancer Support since January 2018, Adair plays a key role in optimizing and migrating web content as part of a digital transformation initiative, managing a significant reduction in cancer information pages while leading a digital review process. Prior to this, Adair gained extensive editorial experience at The National Autistic Society in various roles, including Interim Senior Editor and Content Editor, where responsibilities encompassed managing print publications, web projects, and developing digital content strategies. Adair's earlier positions included internships and freelance work in communications and journalism, supported by a Master of Arts in English Literature from the University of Warwick and a Multimedia Journalism Diploma from News Associates.