Kim Lauber

Svp, Consumer Insights, Marketing & Analytics

Kim Lauber is an accomplished marketing professional with extensive experience in the publishing industry, currently serving as Senior Vice President of Consumer Insights, Marketing, and Analytics at Macmillan since May 2025. Prior roles include Vice President of Marketing at ABRAMS from 2018 to May 2025, where leadership of a 15-member team resulted in innovative revenue-generating strategies and successful campaigns for numerous New York Times bestselling titles. Lauber has held various marketing roles at Penguin Random House, Chronicle Books, Penguin Publishing Group, and Simon & Schuster, demonstrating expertise in campaign management, cross-promotions, and retail marketing strategies across multiple children’s and adult divisions. Education includes a BA in English from the University of Richmond, along with advanced studies at New York University and a study abroad program at The University of Edinburgh.

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