Liuda Mekhed

Liuda Mekhed is a seasoned marketing professional with extensive experience in product marketing and digital strategy. Currently serving as a Product Marketing Manager at MacPaw, Liuda leads the marketing strategy for Setapp Mobile, focusing on market understanding and customer engagement. Previous roles include Digital Marketing Mentor at Projector Institute, Head of Marketing at Promova, and Trade Marketing Manager at Unilever. At Promova, Liuda significantly expanded the marketing team, developed strategies that tripled monthly recurring revenue, and established strategic partnerships with major platforms like Meta and Google. Liuda's career also includes expertise in consumer research, budgeting, and cross-functional team leadership, complemented by a degree from Taras Shevchenko National University of Kyiv.